What are the Gen Z's watching?
For legacy businesses to stay in the game, fresh perspectives are needed. It's time to get into the heads of Gen Z and steer your business along the direction that currents of future are pushing for.
Read Alpha insights and point of views authored by our student consultants from top universities from UK, US and China.
photo credit: reuters
SHEIN - Heralding the new age of fast fashion
Consumers are becoming inpatient, fast fashion is not fast enough. Tis the season for fashion to be discovered, manufactured and delivered in 7 days, how does Shein do it? Will real-time fashion lead the future of the fashion industry?
RED - influencing 300 million users' consumption decisions
From a social media platform to social-led e-commerce, Red (otherwise known as Xiaohongshu) has established a far-reaching influence on over 300 million Chinese consumers who now frequently base their purchasing decisions on reviews generated by other users of the platform. This is a three part series.
photo credit: jinlicaijing
photo credit: labbrand
Saturnbird - No.1 in T-mall instant coffee category, taking over Nestle
How did a recent instant coffee contestant, Saturnbird, defeat Nestle to become the no.1 best seller in T-mall (Alibaba)?
Its revenue has increased from $1.5 million to $30 million in just 2 years, receiving four rounds of investment at a valuation of $700 million. In a rather mature market, what have they done to achieve this level of growth and success?
In the past year, remote working has also raised the standard of many who need to turn their homes into offices, and cleaning robots are sure in favour...Fierce competition in the space, we are seeing rapid product innovation. How is Ecovacs taking over the Chinese market?
photo credit: Ecovacs
